Distribution channel logistics management 1. In simple words any powerful and influential member of the channel dominate the activities of other channel members. Social Media Team Infographic Featuring Super Heroes Visual Ly Social Media Traffic Social Media Media Marketing For example Best Buy online has a section called iPad and Tablet PCs Theyre distinct and separate. . What is Distribution Channel A distribution channel also known as a marketing channel is a set of interdependent organizations or intermediaries involved in the process of making a product available for consumption. A channel captain is a manager who helps direct the activities of a whole channel and tries to avoid or solve channel conflicts. For example Big brands like HUL ITC Procter Gamble etc. In a classic distribution structure a manufacturer would create an N amount of product. A channel leader is also named as channel captain. All that is involved...
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